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A recent study has revealed which are the best – as well as which are the worst – rated hotel chains in the world.
The research was undertaken by a group of travel experts at Bounce – a global luggage storage company that operates in more than 1,000 cities.
What Was The Research Based On?
Taking into consideration some of the most popular hotel chains in the world – these have been ranked based on the below variables:
- the average user review score of each of the hotel chains – based on customer reviews left on Best Company, TrustPilot and Facebook
- the overall popularity of each of the hotel chains – based on the number of Google searches that each hotel chain had in the last twelve months
- the availability of each hotel chain – including the number of countries that each hotel chain operates in, as well as the number of hotels that they have within each country
- the annual revenue generated by each hotel chain
- the number of five-star locations that each of the hotel chains has.
Unfortunately, not all hotel chains were included in the research – which is due to there not being sufficient information based on the above factors for some.
This included the likes of Aman Resorts, Hyatt Hotels and Ibis.
Let’s now take a look at what the results showed – by revealing which hotel chains are the:
- ‘most successful’
- ‘least successful’
- ‘best reviewed’
- ‘worst reviewed’
- ‘most in demand’
- ‘most luxurious’
The ‘Most Successful’ Hotel Chains In The World
The top three ‘most successful’ hotel chains in the world – according to the research undertaken – are:
1. Hilton Hotels & Resorts (Hilton Worldwide) – which recorded an overall score of: 8/10
2. Holiday Inn (IHG) – which recorded an overall score of: 6.83/10
3. Four Seasons – which recorded an overall score of: 6.33/10
Taking the title of being the ‘most successful’ hotel chain in the world is Hilton Hotels & Resorts – which is Hilton Worldwide’s flagship brand.
The company took the number one spot in this category, based on its recorded revenue ($3.3 billion), average customer rating, popularity and availability – with the hotel chain operating in 584 locations across a whopping 124 countries around the world.
And, just recently, Hilton announced that they are to grow their presence in the popular tourist destination of Mexico – by opening one of their largest all-inclusive resorts in the Mexican town of Tulum.
This is in addition to the other 15 hotels that they also plan to open in the country this year (2022).
Holiday Inn (IHG) and Four Seasons took the number two and three spots, respectively – which may come as a surprise due to Holiday Inn in fact not having a single five-star hotel in its portfolio of properties.
However, despite this, the hotel chain – which operates in 1,190 locations around the world – averaged a score of 4 out of 5 when it comes to its user rating.
The ‘Least Successful’ Hotel Chains In The World
The top three ‘least successful’ hotel chains in the world – according to the research undertaken – are:
1. Park Plaza Hotels (Radisson Hotels) – which recorded an overall score of: 2/10
2. Econo Lodge (Choice Hotels) – which recorded an overall score of: 2.17/10
3. Raffles Hotels (Accor) – which recorded an overall score of 3.25/10
Having received the lowest number (155,400) of Google searches – compared to all of the other hotel chains listed in the research – Park Plaza Hotels has been revealed as the ‘least successful’ hotel chain in the world.
Its limited number of properties (35) – in comparison to the other hotel chains involved in the research – is also another factor why the company recorded an overall score of 2/10, when taking into consideration all of the factors used in the study.
Econo Lodge and Raffles Hotels took the number two and three spots, respectively, in the category of ‘least successful’ hotels – with Raffles Hotels having the least number of hotels compared to all other hotel chains in the top ten.
The ‘Best Reviewed’ Hotel Chains In The World
The top three ‘best reviewed’ hotel chains in the world – according to the research undertaken – are:
1. St. Regis (Marriott International) – which recorded an overall score of: 5/5
2. JW Marriott (Marriott International) – which recorded an overall score of: 4.9/5
3. Sheraton Hotels (Marriott International) – which recorded an overall score of: 4.6/5
At the top of the list when it comes to the ‘best reviewed’ hotel chains in the world is Marriott International’s, St. Regis brand – which recorded a highly impressive average user review score of 5 out of 5.
And, in fact, the other two hotel chains that made the top three in this category – JW Marriott and Sheraton Hotels – are also under the ownership of Marriott International, who were recently revealed as a competitor of AirBnB, due the company also now offering short-term private home rentals.
The ‘Worst Reviewed’ Hotel Chains In The World
The top four ‘worst reviewed’ hotel chains in the world – according to the research undertaken – are:
1. Econo Lodge (Choice Hotels) – which recorded an overall score of: 2.3/5
2. Ramada (Wyndham Hotel Group) – which recorded an overall score of: 2.4/5
3. Wyndham Hotels (Wyndham Hotel Group) – which recorded an overall score of: 2.7/5
4. Days Inn (Wyndham Hotel Group) – which recorded an overall score of: 2.7/5
With the lowest score (2.3/5) regarding its average user review, the budget hotel chain Econo Lodge – which is owned by Choice Hotels – takes the title of being the ‘worst reviewed’ hotel chain in the world.
The low average score comes as a result of the hotel chain not offering sufficient breakfast options for customers, as well as its hidden “resort fees” – according to the results of the study.
Ramada, Wyndham Hotels and Days Inn – which are all owned by the Wyndham Hotel Group – took second, third and fourth place, respectively, in the category of the ‘worst reviewed’ hotel chains.
Just yesterday (27 May), we reported that Wyndham Hotel Groups is set to launch a new app feature to help travelers plan road trips.
The ‘Most In Demand’ Hotel Chains In The World
The top three ‘most in demand’ hotel chains in the world – according to the research undertaken – are:
1. Holiday Inn (IHG) – which recorded 25,426,000 Google Searches
2. DoubleTree (Hilton Worldwide) – which recorded 11,046,000 Google Searches
3. Crowne Plaza (IHG) – which recorded 8,887,000 Google Searches
Recording more than double (25,426,000) the number of internet searches – compared to Hilton Worldwide’s DoubleTree (11,046,000) chain of hotels – Holiday Inn (IHG) takes the top spot when it comes to being the most searched hotel chain on Google.
The ‘Most Luxurious’ Hotel Chains In The World
The top three ‘most luxurious’ hotel chains in the world – according to the research undertaken – are:
1. Four Seasons – with 101 Five-Star Properties
2. Ritz-Carlton (Marriott International) – with 51 Five-Star Properties
3. St Regis (Marriott International) – with 35 Five-Star Properties
Boasting double the number of five-star properties – compared to Marriott International’s Ritz-Carlton hotel chain – Four Seasons takes the crown for being the ‘most luxurious hotel’ chain in the world.
You can find the company’s luxury properties in some of the biggest cities in the world, including in the U.S. cities of Miami and Las Vegas.
Read more:
This Area Has The Most Expensive Hotels in the U.S.
Travel Insurance That Covers Covid-19 For 2022
Cancun Hotels Are Almost Fully Booked This Summer
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