BWI Airport Transformed by Visit Annapolis Campaign as Summer Travel Reaches New Heights


Sunday, June 30, 2024

Reading Time: 2 minutes

Clear Channel Outdoor, Airports Division, part of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced an innovative partnership with Visit Annapolis & Anne Arundel County (VAAAC), a nonprofit Destination Marketing/Management Organization. This collaboration aims to create a cutting-edge brand takeover at Baltimore/Washington International Thurgood Marshall Airport (BWI Marshall Airport).

Arrival passengers will encounter the ‘Visit Annapolis & Anne Arundel County tunnel’ in the Concourse at BWI Marshall Airport as they head to baggage claim.

Launching in June and running for 16 months, VAAAC’s latest ad campaign will immerse arriving passengers in Annapolis, Maryland’s attractions via the ‘Visit Annapolis & Anne Arundel County tunnel’ in the Concourse leading to baggage claim. In 2023, BWI served 26.2 million passengers, making it the busiest airport in the region. The striking out-of-home campaign features large tension fabric displays, illuminated tension fabric displays, wall graphics, and wide-format vinyl graphics along the glass panels of the floor-level escalator.

“We are proud to partner with Visit Annapolis on this innovative and immersive brand takeover of Baltimore/Washington International Thurgood Marshall Airport,” said Morten Gotterup, president of Clear Channel Outdoor, Airports Division. “Our team collaborated closely with Visit Annapolis to develop a unique ad campaign that will blanket the airport and captivate passengers. As the summer travel season kicks off, it’s an ideal time for Visit Annapolis to launch this campaign, showcasing their beautiful city to visitors from around the world.”

“Expanding our tourism footprint at BWI Marshall Airport marks a significant milestone in our mission to highlight the unparalleled charm and experiences of Annapolis and Anne Arundel County,” said Kristen Pironis, executive director of VAAAC. “This bold marketing campaign aims to capture the hearts and imaginations of the 27 million travelers passing through the airport annually. Leveraging this opportunity not only enhances our destination’s visibility but also underscores our commitment to creating a welcoming destination for all.”

Air travel in the U.S. reached a record high on Sunday, June 23, with 2,996,193 people screened by TSA. This record is expected to be surpassed over the Independence Day holiday, with projections indicating that over 3 million people will be screened in a single day for the first time. Additionally, a record 5.74 million people are expected to fly to their July 4 destinations.

U.S. airlines are also set to carry a record number of travelers this summer, with an estimated 271 million passengers projected to travel between June 1 and August 31. This represents a 6.3% increase from last summer and surpasses the previous record of 255 million passengers. To meet the increased demand, U.S. airlines will offer expanded service this summer, with more than 26,000 scheduled flights per day, an increase of nearly 1,400 from last summer.

In addition to the airport campaign, VAAAC will extend its messaging to local consumers and travelers through Clear Channel Outdoor billboards in the Baltimore Metro area.

Leave a Reply

Your email address will not be published. Required fields are marked *