Golf Business News – New B2B travel event to be held in St Andrews

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A new invitation-only trade event bringing together the very best in high-end golf tourism in the UK and Ireland will take place this autumn at one of sport’s most iconic hospitality venues.

Elevate Golf is a unique B2B event tailored to connect golf’s elite and showcase the region’s premium venues and courses. Delivered by industry experts with more than 20 years’ experience, the event will be attended by the finest golf courses, accommodation providers and international tour operators.

Taking place at the Old Course Hotel, St Andrews, from October 27-31, 50 high-quality international tour operators will be available for bespoke appointments with 100-plus suppliers – all Open Championship rota venues, including Royal Birkdale, Royal Troon, Carnoustie, Muirfield and Royal Portrush, are among the invited suppliers to have signed up for the four-day event.

A group of the biggest tour operators from across the globe have also already confirmed their attendance, including Perry Golf, Premier Golf, Haversham and Baker, Links Golf St Andrews, Hidden Links, Pioneer Golf and Carr Golf.

The event will also provide opportunities for all attendees to cultivate strong B2B relationships through networking away from the meeting space at drinks receptions, via golf at either Dumbarnie Links or Carnoustie Golf Links, and at the evening gala dinner that will celebrate golf tourism.

Di Stewart, Sky TV presenter and broadcaster, will play host at the event. Stewart said: “The UK and Ireland have what money can’t buy; venues and courses steeped in heritage and history. Couple that with quality and worldwide acclaim, they are quintessential golf destinations. Elevate Golf aims to solidify that status through showcasing to the industry the worldclass products on offer.

“The event will be attended by only the finest suppliers and international tour operators in the industry. Working with a small pool of high-quality tour operators guarantees bespoke, value-added face-to-face meetings for all accommodation providers and golf courses.

“We are looking forward to visiting the Old Course Hotel for this inaugural event – four days that will kickstart this exciting new project that will drive more international visitors to the breathtaking courses and hotels in the UK and Ireland.”

Sarah Linton, Old Course Hotel associate director of sales, said: “We are excited to welcome Elevate Golf and our industry peers to St Andrews. The team is ready to create an energetic atmosphere where industry professionals can network, exchange ideas, and collectively contribute to the advancement of golf tourism across the UK & Ireland.”

For more information on Elevate Golf, visit

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