Liverpool Football Club Takes Flight with Japan Airlines in New Global Partnership

Liverpool Football Club Takes Flight with Japan Airlines in New Global Partnership

Tuesday, June 25, 2024

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Liverpool football club

Liverpool Football Club (Liverpool FC) and Japan Airlines (JAL) are excited to unveil a multi-year global partnership, with the award-winning airline becoming the official airline partner of the club.

Liverpool FC and Japan Airlines Embark on Global Partnership Journey

This collaboration encompasses both the men’s and women’s teams, uniting the worldwide aspirations of two leading brands. It combines the rich history and fervor of one of the world’s most renowned football clubs with the outstanding service and extensive network of Japan’s top airline. Together, both entities will enhance and support their ambitious plans for global expansion, utilizing their unique strengths to extend their international presence.

Ben Latty, Chief Commercial Officer at Liverpool FC, said: “We are delighted to welcome Japan Airlines onboard. Liverpool FC and Japan Airlines are two premium market leaders, recognized for their winning mentality and shared commitment to connecting with either fans or flyers and communities worldwide.”

“This partnership aligns our global ambitions, combining the passion and heritage of one of the world’s most storied football clubs, with the exceptional service and reach of Japan’s premier airline. The partnership will create opportunities for fans to engage with the club through unique activations and experiences.”

“Partnering with Japan Airlines is another major step forward in our club’s strategy to expand our international presence and engage more deeply with our diverse and dedicated global fanbase.”

Liverpool FC stands as the Premier League club with the highest engagement, boasting over 1.5 billion interactions on social media platforms, and holds the record for the most views at 11.9 billion. It is also recognized as the most watched European football club worldwide in domestic and league cup competitions, attracting hundreds of millions of fans and maintaining over 330 Official Liverpool Supporters Clubs globally.

Junko Sakihara, Deputy Senior Vice President – Customer Experience at Japan Airlines, said: “This partnership is significant for us because it will allow us to deepen connections with our customers and develop new relationships with Liverpool FC fans around the world. We feel incredibly fortunate to be embarking on this exciting journey with the Liverpool FC and the LFC Foundation.”

Liverpool FC and Japan Airlines Begin a Purposeful Partnership

Through this collaboration, Japan Airlines will join forces with the LFC Foundation to support significant community initiatives worldwide. They are committed to a shared path of community empowerment and creating inspiring experiences.

Minako Kent, Managing Director of Global Marketing at Japan Airlines, added: “Japan Airlines and Liverpool FC share a deep commitment to nurturing multinational talent, investing in youth development, and supporting the communities we serve. Through our partnership with the LFC Foundation, we are excited to expand these efforts and make a lasting positive impact on young people around the world.”

The initial program will launch in July when the airline sponsors a youth football clinic alongside Liverpool FC’s international pre-season game in Philadelphia on the U.S. East Coast.

Supporters can win match tickets, autographed collectibles, and even a trip to Liverpool through various fan promotions. Additionally, JAL Mileage Bank members can access exclusive VIP experiences at Anfield Stadium.

This collaboration between Liverpool FC and Japan Airlines embodies their mutual conviction in the transformative ability of sports and travel to motivate and unite people, creating enduring benefits for individuals and communities globally.

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