Susumu Matsumoto Appointed Head Of JNTO New York Office

Susumu Matsumoto Appointed Head Of JNTO New York Office

Saturday, June 29, 2024

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The Japan National Tourism Organization (JNTO) has named Susumu Matsumoto as the new head of its New York office. Matsumoto succeeds Michiaki Yamada and brings a wealth of experience from various roles within the Japanese government, including positions in the Ministry of Land, Infrastructure, Transport and Tourism, and the Japan Coast Guard.

Extensive Experience

Matsumoto’s background is rich in tourism promotion and public policy, making him well-suited for his new role. He has a track record of successfully handling governmental duties, which equips him with the skills needed to foster strong tourism ties between the United States and Japan.

Strengthening U.S.-Japan Tourism Ties

In his new position, Matsumoto aims to strengthen the tourism relationship between the U.S. and Japan. Given the importance of this year for tourism, his leadership is expected to be pivotal in driving collaborative initiatives and promoting Japan as a premier travel destination.

Personal Commitment

Matsumoto is not only moving to New York for professional reasons but also bringing his family along, showcasing his commitment to his new role and the importance he places on this opportunity. He is enthusiastic about representing Japan in New York, a city known for its dynamic cultural and economic environment.

Aims and Vision

Matsumoto’s vision includes enhancing the visibility of Japan’s tourism offerings in the U.S. market. His approach is expected to involve innovative promotional strategies and strong partnerships with local tourism stakeholders.


Susumu Matsumoto’s appointment as head of the JNTO New York office marks a significant step in strengthening U.S.-Japan tourism ties. With his extensive experience and commitment, Matsumoto is poised to make substantial contributions to promoting Japan as a leading travel destination in the U.S. market.

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