Luxury host agency Travel Edge Network has announced the appointment of Kevin O’Brien as Senior Vice President.
O’Brien was most recently at WeightWatchers from 2017-2023 serving in several roles including President & GM, WW Canada. In 2022, he took on leadership of all markets outside of North America as Head of International Markets and then as Head of Commercial Growth and Customer Operations
A Travel Edge Network recruiting campaign. (Photo Credit: Travel Edge)
Prior to his time at WeightWatchers, O’Brien held various senior roles at AIMIA including running the Aeroplan line of business, leading strategy development and major partner management, negotiations and ancillary revenue growth.
His extensive experience includes co-founding and serving as a general partner in The Group Investments, a Toronto-based Series A tech fund. He also spent 16 years working in consulting as a Principal at Mercer Management Consulting and as a Partner at Secor Consulting.
That experience served as the foundation for O’Brien’s belief that understanding customers and markets better than anybody else drives better outcomes.
(photo courtesy of Travel Edge)
In his new role at Travel Edge Network, O’Brien will lead the luxury host agency, which comprises more than 1,800 independent contractors (ICs) and affiliate ICs, as well as 92 affiliate agencies.
To better understand the priorities and needs of its advisors, O’Brien will embark on a listening tour, an initiative started by Travel Edge president Andrew Pilkington earlier this year. His cross-country trips in the U.S. and Canada allowed him to meet with advisors and gather feedback.
“As a result of our listening initiatives, we have already implemented changes based on advisor feedback,” said Pilkington. “These include more in-person events and opportunities for advisors to connect with each other, as well as the launch of a Regional Community Initiative that features marketing elements, engagement, and development opportunities in several regional offices in the U.S. and Canada.”
“I am thrilled to join Travel Edge Network and take on this new role,” said O’Brien. “This position merges my passion for travel with my commitment to enhancing the customer journey and experience. I look forward to working closely with our advisors to understand their needs and the needs of their customers to help drive the continued success of our network.”
