Tuesday, June 25, 2024
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Petal Ads and Grab, Southeast Asia’s leading ride-hailing service, have renewed their strategic partnership at the Huawei Developer Conference (HDC) 2024 on June 21. Following the success of their previous collaboration, they will continue to enhance comprehensive brand marketing efforts, striving to deliver a more intelligent travel experience for users.
Petal Ads, Huawei’s global intelligent advertising and marketing platform, utilizes advanced AI technology and big data analytics to provide high-quality marketing and traffic monetization services worldwide. Meanwhile, Grab, a leading player in Southeast Asia’s transportation service industry, offers comprehensive solutions spanning ride booking, food and convenience store delivery, and financial services across multiple regional countries.
In a continuous effort to enhance user experience, Grab innovates its service offerings through HarmonyOS Meta Services. Chinese users can now seamlessly manage pre- and post-travel scenarios in Southeast Asia. For example, after booking flights and hotels, Meta Services deliver tailored reminders, enabling users to plan their journeys effectively with Grab. Moreover, Meta Services provide a convenient entry point for quick access to Grab’s ride-hailing services upon arrival in Southeast Asia.
July marks the debut of an engaging travel reality show co-produced by Grab, set to air on platforms such as Huawei Video, Mango TV, and Southeast TV. This show immerses viewers in the vibrant local cultures of Southeast Asian countries, enticing Chinese travelers to explore the region firsthand with Grab as their trusted companion.
The collaboration between Petal Ads and Grab, rooted in shared technological innovation and market potential, stands as a strategic highlight of HDC 2024. Both partners are optimistic that this alliance will unlock Grab’s full potential in the Chinese market, offering intelligent, convenient, and enriching services to enhance the travel experiences of Chinese users.
